The Economist ran a brand awareness campaign to expand its readership in the United States, with the headline "Get a world view." to express the magazine's sophisticated content and intelligence of its readers. This ad features a common desk toy called a Newton's Cradle in a surprising way, to show how its reporting covers all corners of the globe. The online banner campaign invited the user to manipulate the globes, using realistic physics.
An additional placement included a video simulation that appeared on elevator screens in office buildings.
Agency: BBDO